Our Story

We believe in making memories that can be treasured for a lifetime.

From opening our first boutique in London's West End nearly 50 years ago,

to our current status as a leading independent jeweller with branches across the UK, our vision has remained the same: exquisite jewellery presented in a world class boutique environment, with a name you can trust - Pravins.

It is our privilege to create fulfilling, long-term relationships with our clients, because we appreciate and understand the emotional significance behind every jewellery purchase made. We believe the experience of choosing an enduring lifetime piece should be as exceptional as the milestone it will mark.

Our jewellery is symbolic of many important, life-changing events in our client's lives from engagements and weddings, to birthdays and anniversaries. We love nothing more than sharing in the celebrations and excitement, making sure we provide an experience which will ensure these occasions are truly unforgettable.

For this reason we have carefully created an unparalleled boutique environment in every one of our select locations. Pravins interiors evoke luxury escapism, providing a welcoming and pampering experience for all who visit. Whether you have a specific piece of jewellery in mind, or would like the opportunity to browse our collections for inspiration, our boutique teams will always be waiting to give you their dedicated, unhurried attention. Naturally, all Pravins team members are trained to the highest standards and endeavour to share their distinguished level of expertise with you.

Sharing our heart and passion in everything we do, our jewellery is crafted in the pursuit of perfection. Innovation, passion and an understanding of enduring style leads our talented creative team's vision.

Each stage of our jewellery's design and creative journey is thoughtfully planned, from the love injected into the design process of every collection, to the thorough care with which we hand-select each diamond for virtually all of our engagement rings. Jewellery should reflect the personal occasion it represents, which is why we feel it is important that our pieces are crafted with the same love and sentiment in which they are given and worn.